Client Horror Stories

In our 9th take of Client Horror Stories, we have Josh Silverbauer, CEO of Great Big Digital Agency, opening up with the line “When you are a CEO, saying “yes” can take you very far, but sometimes you just reach a point where you wished you’d said “no ``''. From then on, he tells us a tale protagonist by a (former) celebrity of the holistic environment whose only concern was to remain famous and his partners with very strong opinions about absolutely everything. 

Josh’s story has the usual randomness and drama that we love but includes a twist that’s both rare and inspiring to witness: the ability to admit when you’ve also got yourself to blame. Months and months of meetings just to choose a logo, a print artist wallpapering the office with your web designs, social media haters raging against your client, and a $120.000 blog are just a couple of the keywords for today’s episode. 

Josh leaves us with a couple of lessons on the whole concept of saying “no”, as well as being able to express to a client what’s necessary for their project to succeed, and the ability to draw a limit on what you will not be willing to take back and forth anymore. Sometimes clients simply won’t get it, and sometimes it’s all a matter of figuring out what “value” means for them, and making sure you are fulfilling it. 

Links: 

Josh Silverbauer

Great Big Digital Agency

Morgan Friedman

Literacy quotes (from every culture):

"You either die a hero, or you live long enough to see yourself become the villain." - Batman: The Dark Knight

Today’s Client Horror Story is the short version of a horrifying scandal with Will Haire, CEO & Founder of BellaVix, as the protagonist along with the kind of person who has a Zoom call while he drives. In our 8th take, we bring you a tale full of drama, randomness, and emails telling people that they are a complete piece of a**, and all of that in just 30 minutes. 

Will’s narration takes us on a trip of discovery of the many aspects that build a proper and bright deal, including hiring the right project managers (you know, those that are so good they become your client’s go-to to talk trash about their partners), doing the required background checks, and even making sure that you are talking with the person that is actually making the decisions. 

So today's story leaves us with a big lesson on trusting our instincts and listen to them when something seems weird at first (even if it’s just a promissing young man), making sure that our brands are correctly represented in every possible aspect, and Will’s personal advice on how to deal with horror clients: Just recommend them to your competitors.

Links: 

Will Haire

BellaVix

Morgan Friedman

On our seventh take at Client Horror Stories, we receive Stephanie Schwab, CEO, and Founder of Crackerjack, who tells us a story that sounds weird from the beginning, even if she only realized during the interview, when a colleague that you met 3 weeks ago has a project that appears to be a match made in heaven for complementing what both your companies do. 

So the first yellow flag comes up when he brings in the fact that he’s not actually partnering up with you, and simplifies it with a short “You bill us, and we’ll bill the client” to make things quick and easy. So how surprising must have been to find out that, in fact, they were also being outsourced by the company the client was actually hiring, right? 

So this messed up chain of command that looked much more like a children’s phone game obviously needed to end up blowing, and the blow up involved everything from delayed payments, micromanaging, and even end up talking sh*t about your not-so-partner on the phone with the main company. 

This story gives us a lesson on confidence, integrity, upfrontness, and being able to call for an attorney once the situation begins to get weird. And all of it in the times where “Influencer Marketing” was just called “Working with bloggers”. 

Links: 

Stephanie Schwab

Crackerjack

Morgan Friedman

In our sixth take at Client Horror Stories, we have FM Byers, CEO and Founder of SM Digital Partners telling us a tale that involves drama, diversity, round tables, and maybe too much ambition. 

Our story begins with a random meeting on a cruise that soon would be followed by a two-year-long back and forth that included everything (from product developments, translators, many flight tickets, and even elementary-school children) except an actual written contract or agreement. 

FM’s tale tells us everything we need to know on how to handle cross-cultural clients, take risks, explore our patients, and realizing that sometimes it’s just time to go. This story gives us a lesson or two on how to be genuine and create real value, and just take a moment to come to a conclusion: Maybe people just won’t get it, and maybe our ideas work, but the timing just wasn’t right.

Links: 

FM Byers

SM Digital Partners

Morgan Friedman

Literacy quotes: 

“This is the way the world ends, not with a bang but a whimper.” - T. S. Eliot

In the fourth take of Client Horror Stories, we receive Roger Parent from Digital Position, with a tale that could be classified also as an Employee Horror Story. Today’s narrative includes everything from betrayal, drama and friendship, along with over 10 lessons on managing not only clients and employees, but also every human being relationship you have. 

Our story begins with a guy bursting into tears in a desperate ask for a job, and our guy Roger really trying to help him, even when he could not afford him. So an unexpected solution came in the shape of a new client who also had an open position in his business, who’d work side by side with Roger’s agency: A win-win-win situation, right? Well, if that was the case then we would have no story to tell. 

Roger’s narration involves budget blow ups, account destructions, ghosting, contract-escaping manners, and even the creation of a brand new separate strategy. However, as we reach the ending of the story, we end up with the sour taste in our mouths that even the most loud and chaotic stories can end up really quiet. 

As this tale develops, we’ll have the opportunity to be a part of Morgan and Roger’s moral debate on human nature and expectations, as well as taking advantage of everything that there is to learn here (and I don’t just mean management tips, but also Shakespearean quotes). The bottom line we end up with is pretty simple: Mental health, teamwork and happiness always have to come before money. 

About Roger: 

I'm a dad, an athlete, and a guy who started a marketing agency because most of them suck. Culture is everything, and I'm lucky to have a team full of amazing people who "get it", truly care about the work they do, and are able to have a ton of fun through it all.

Literary Quotes: 

“How sharper than a serpent's tooth it is. To have a thankless child.” - William Shakespeare, King Liar. 

“Lilies that fester smell far worse than weeds.” - William Shakespeare, Sonnet 94.

Links: 

Roger Parent

Digital Position

Morgan Friedman